Content & Campaigns
A selection of content and campaign work from my time at You Name It agency. Projects spanned automotive and taxi brands, with a focus on multi-channel delivery, media partner coordination and maintaining brand standards throughout.
Artizan Bakery
Two-week stop-motion video series featuring the bakery’s product range. The engaging motion style captured audience curiosity and increased Instagram interactions (around 50%), mainly through comments and reposts.
YO*URS
CAMPAIGN
Festival clothing launch campaign that sold out 10 different looks through campaign-led demand.
Led the concept, direction, and execution of the photoshoot, with publishing and promotion.
Other Campaigns
The campaign was built on audience analysis, identifying Gen Z and Millennial behaviour across TikTok and YouTube Shorts: insights guided platform choice, tone, and ad formats to maximise reach and retention.
A £300K omnichannel campaign designed to drive adoption of Costa Coffee’s digital self-order kiosks among loyalty users aged 18–34. Using audience segmentation, behavioural data, and app analytics, the strategy focused on habit formation and engagement through incentives (an AirPods Pro giveaway, a gamified “Christmas Roulette,” and loyalty-based personalisation).