AGENCY WORK
A selection of content and campaign work delivered while working at You Name It, including projects for automotive and taxi brands. The work focused on aligning content and media partners with campaign timelines and brand standards, while delivering consistent, high-quality creative across channels.
Artizan Bakery
Two-week stop-motion video series featuring the bakery’s product range. The engaging motion style captured audience curiosity and increased Instagram interactions (around 50%), mainly through comments and reposts.
YO*URS
CAMPAIGN
Festival clothing launch campaign that sold out 10 different looks through campaign-led demand.
Led the concept, direction, and execution of the photoshoot, with publishing and promotion.
Other Campaigns
The campaign was built on audience analysis, identifying Gen Z and Millennial behaviour across TikTok and YouTube Shorts: insights guided platform choice, tone, and ad formats to maximise reach and retention.
A £300K omnichannel campaign designed to drive adoption of Costa Coffee’s digital self-order kiosks among loyalty users aged 18–34. Using audience segmentation, behavioural data, and app analytics, the strategy focused on habit formation and engagement through incentives (an AirPods Pro giveaway, a gamified “Christmas Roulette,” and loyalty-based personalisation).